The photographer Cindy Bernard explored how memory and cinema interact. By taking photos of modern locations where famous Hitchcock scenes were filmed, Bernard (especially in her Ask the Dust series) taps into the collective consciousness of her audience. To those who have seen these movies (North by Northwest and Vertigo in particular), the parts of the scenes missing create a ghost-town effect, and the viewer can take in how much has really changed. For those who have not seen these films or are unfamiliar with these scenes, these are simply places–recognizable or mundane. They are out of context, yet somehow evocative. In either case, the relationship between film and memory opens up questions as to how film can give a physical space an immortal and unique place in our culture.